Hj. RIizayati: The Presence of Ramadhan and Eid Al-Fitr Could Be Rise Up MSMEs Growth.

May 6th, 2022

Translated by: PO

Written by: Sam/ Editorial

Hj. RIizayati: The Presence of Ramadhan and Eid Al-Fitr Could Be Rise Up MSMEs Growth.

Jakarta (ANN) – The presence of the holy month of Ramadan until Eid al-Fitr has become a momentum for the rise of Micro, Small and Medium Enterprises (MSMEs). The reason is, in this month full of grace and blessings, the atmosphere of shopping activities is not as usual compared to the previous months.

This atmosphere is a business opportunity to increase the rate of economic growth of the community, including MSME business actors.

This was conveyed by the President Director of PT Imza Rizky Jaya (IRJ) Group Dr (Cn) Hj. Rizayati, SH, MM, Friday (6/5/2022).

“The presence of the month of Ramadan and Eid al-Fitr can be a momentum for the revival of MSMEs. There are many business opportunities in this blessed month, such as takjil sellers for breaking the fast, or food for breaking the fast and so on. The business opportunities are very promising,” said Hj. Rizayati.

Presented by Hj. Rizayati, the Covid-19 pandemic situation, which hit all aspects of life, forced all parties to look for alternatives. So that MSMEs were chosen to be an important instrument in restoring the national economy.

Hj. Rizayati said that during this year’s Ramadhan until Lebaran, people’s shopping activities did not subside. And the velocity of money is predicted to increase compared to 2021.

The initiator of the Indonesia Terang program said that the rise of MSMEs needs to be continuously encouraged and strengthened, by building synergies between the government and the private sector.

Call it the winner of various prestigious awards, the big challenges faced by MSMEs are competition and marketing.

“Synergy is important, it is not only the responsibility of the government, but the private sector is also highly expected. We need to educate MSME business actors on how the products produced are competitive and absorbed by the market,” he said. (sam/red)